Headline Text:

Headline and Paragraph styles - while similar - tell Google what is most/least important on your page. Usage...

Headline 1 should be used 1 time per page, as your main headline (which includes your keywords).
Headline 2 is used for type that is important. It may or may not include keywords.
Headline 3 used as a sub-headline or for type bigger than paragraph type.
Paragraph 1 used for main paragraph content.
Paragraph 2 used for additional content.

Headline 1

Headline 2

Headline 3

Paragraph 1

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.

Paragraph 2

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.

Buttons:

Use BLUE buttons as the main button style. An orange button can be used as your primary call-to-action (i.e. Home page).

Colors (main):

Colors used are complementary to your logo colors. Orange is used sparingly.

Colors (backgrounds):

Colors used for backgrounds vary.

Rules:

Rule usage is minimum, and reserved to create dividers and make content easier to read.

Line Art:

Various line art is used to create interest and soften or highlight areas and/or copy.